Jenni Garratt, Sales and Marketing Director at Serve Legal, was invited to Fujitsu to speak on their podcast about the fast-evolving world of Digital ID. She joined a panel of industry leaders with Iain Corby, Executive Director of the AVPA, and Mel Brown, Chief Executive of the National Proof of Age Standards Scheme (PASS).
Across the discussion, the panel covered some of the biggest questions facing retailers, hospitality, and other age-restricted sectors as we head into the busy Christmas trading period: operational readiness for peak season, adoption across different industries, customer experience, challenges vs opportunities, interoperability, training frontline teams, Gen Z behaviour.
The conversation made one thing clear: Digital ID is no longer theoretical. It’s here, it’s moving quickly, and it’s reshaping how brands, businesses, and frontline staff manage age verification, protect themselves, and serve customers responsibly.
You can watch or listen to the full podcast here.