The market leading provider of ID and compliance testing

Conducting over 250,000 audits annually, we deliver unparalleled service to clients in the retail & hospitality sectors. 

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Client Satisfaction survey 4.7 stars

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How likely are you to recommend Serve Legal?

Day-to-day service from across our team

Accuracy and quality of client audit data

Timely delivery of client audit programmes

How can we help your business?

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Independent compliance

Independently measure due diligence with quality, accurate compliance testing programmes

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Responsible retailing

Demonstrate your business as a responsible retailer to protect against underage sales and local authority fines

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Benchmark comparison

Benchmark performance against the wider sector and your competitors

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Trusted standards

Used by the UK’s leading retailers and approved by Trading Standards

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International security

We follow international information security best practices (ISO 27001)

Ethical Employer

We commit to offering fair pay, flexible working hours and unique career development opportunities for our Auditors 

Our success stories

“We receive an excellent service from Serve Legal. They share industry insight to better our performance and work with us to develop an enhanced test purchasing programme. Regular catch-ups are detailed and information is presented in a way which we can use to help have the right conversations with our stakeholders.”
Serve Legal was appointed by my company in order that we gain valued feedback from a licensing perspective. The relationship between Serve legal and my business is friendly, professional and feels personal.
The feedback we have gained is invaluable to our operation, we have been able to use the data to make changes in our business to ensure a risk free operation. I would highly recommend.

Hollywood Bowl

“Serve Legal provide a tremendous service to us. Audits are undertaken to a high standard and where we've had minor issues, these have been resolved very quickly.”
"Serve Legal have helped to assure us at Hobbycraft that our approach to Age restriction sales is not only compliant but delivers great customer service. Working with Ella at Serve Legal to customise our approach to deliver a test purchase program for Age restriction sales was made all the more streamlined and hassle free by Ella and her team. A must partnership for any business faced with age restriction products helping ensure staff are confident and aligned to deliver legal compliance.”
“Serve Legal can hit all of our stores almost within a month, including in other territories like the Republic of Ireland! That would be something that anyone else would struggle to get for us; they can hit literally 930 stores in a month.”
“They're very professional, very open to customizing to the way you want that service to be delivered, very flexible! We’ve been quite demanding in what we wanted initially, even though there was a lot more Serve Legal could offer us.”
“Serve Legal have a really good relationship with you. They'll try and accommodate your needs as best as they can. They'll work with their tech teams to implement reporting within your own organizational tech.”

In the media

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Digital IDs in Pubs and Clubs: A New Era for Age Verification? The government’s plan to introduce
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Exploring ChatGPT’s Age Estimation Capabilities on Serve Legal The rapid development of technology
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1-in-3 Allergen Customers Put at Risk The hospitality industry has a growing responsibility to
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Celebrating Excellence at the 2024 Growing Business Awards Last night, the prestigious2024 Growing
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Looking to become a mystery shopper?

Being a compliance auditor is a part-time, flexible role which is ideal to fit in and around other work, commitments and studies. Head over to our auditor website to find all the details you need to know!