Reasons to use Serve Legal
- Independently measure a wide range of other compliance with quality, accurate compliance testing programmes
- Demonstrate your business as a responsible retailer to protect against underage sales and local authority fines
- Used by the UK’s leading retailers and approved by Trading Standards
- Benchmark performance against the wider sector and your competitors
- We follow international information security best practices (ISO 27001)
Serve Legal Client Satisfaction Survey April 2023
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We use Serve Legal regularly to carry out tests on our compliance with age restricted sales. This includes tobacco and the recently introduced tobacco display ban. They deliver a reliable and efficient service within agreed deadlines and with very few data errors. They are able to swiftly provide accurate analysis of our data which helps with our training and future testing programs.
Leading UK Supermarket Retailer
We have worked with Serve Legal since 2014 and they have significantly helped us to combat illegal broadcasting in the UK and Ireland. Their knowledge, expertise and robust auditing in conjunction with the prompt supply of infringement data has generated over 8,000 leads; which has led to valuable leads for our sales force and investigation team to defend our investment in exclusive sports content. Serve Legal have consistently delivered against agreed KPIs.
Leading UK Sports Broadcaster
We have worked with Serve Legal since 2009 and they have helped us to significantly reduce our risk with age-restricted sales. They have played a key role in monitoring our risk across a range of age-restricted products. Their knowledge, speed of service and flexible data provision helps us to sharpen our training and inform our future approach to compliance.
Large National Supermarket Chain
We have worked with Serve Legal since 2008. During that time they have conducted over 14,000 audits to all of our stores in Scotland, North of England and Northern Ireland. Several stores are in very remote areas, as far north as Wick and Thurso. Serve Legal has always been able to visit any store that we have requested no matter how challenging the location. The audit reports are always delivered in an accurate and timely manner and the management team have a pro-active approach and are always looking for ways to improve their service to their customers. We would have no hesitation in recommending Serve Legal to others.
Leading Co-op Retailer
The Serve Legal information is extremely useful, informative and well presented. The issues with sites not using ‘Challenge 25’ can now be dealt with the backing of evidence of where they’re failing. I am most pleased with how the surveys are being conducted and appreciate the detailed information provided.
Leading Forecourt Dealer
Using an independent test purchase service such as Serve Legal demonstrates to the local authorities that I am taking the issue of underage sales seriously. The due diligence provided is invaluable and has played an important role in defending my license in a recent licensing hearing.
Leading Convenience Retailer
We have worked with Serve Legal since 2008. The visit reports are always delivered in an accurate and timely manner. The accuracy and consistency of the information provided has allowed us to identify training needs, target resource, protect our business and improve our compliance. I would have no hesitation in recommending Serve Legal to others.
National Supermarket Client
We use Serve Legal monthly to conduct test purchases of alcohol, in order to monitor our adherence to our Challenge 25 policy. This is also extended to campaigns of test purchasing on other age-restricted products. The professionalism and flexibility they offer has assisted us in improving our compliance levels, and where required, using targeted activity. The online portal provides easy to read data in a timely fashion for reporting.
We have worked with Serve Legal since 2009 and they have helped us manage our businesses risk. Their flexible, detailed and reliable auditing in conjunction with the insightful analysis they produce, has helped us identify and minimise our risk, while also enabling us to improve other key operational standards.
Serve Legal don’t stand still. They gently nudge us and our industry counterparts to consider how to refine the audit process as the market and our consumer’s behaviour evolves.
Responsible Gambling Client
We have worked with Serve Legal since 2009 and they have helped us to significantly reduce our risk with age restricted sales. They have played a key role in monitoring our risk across a wide range of age restricted products. Their knowledge, speed of service and flexible data provision helps us to sharpen our training and inform our future approach to compliance.
Leading National Supermarket Client
Serve Legal provides our business with a robust and insightful service to support us in managing and improving our allergen compliance. Allergen safety is an extremely important area for our business so our programme with Serve Legal helps us to accurately monitor performance as well as identify training needs and areas for improvement. I would have no hesitation in recommending Serve Legal’s allergen audit service to others who are looking for insight and assurance in this area of retail compliance.
Leading Supermarket Client
Serve Legal provides our business with a robust and insightful service to support us in managing and improving our allergen compliance. The audits focus on staff compliance with our internal policies as well as the customer experience and customer confidence in the information provided. Allergen safety is an extremely important area for our business so our programme with Serve Legal helps us to accurately monitor performance as well as identify training needs and areas for improvement.
Supermarket Allergen Client
Serve Legal was appointed by my company in order that we gain valued feedback from a licensing perspective. The relationship between Serve legal and my business is friendly, professional and feels personal. The feedback we have gained is invaluable to our operation, we have been able to use the data to make changes in our business to ensure a risk free operation. I would highly recommend.
Hollywood Bowl Group
Any contact with the Serve Legal team is always handled in a professional manner and you are always made to feel valued as a customer. They will always be available and provide anything we need in a timely fashion should we need support. Great company and team to deal with!