Blurred image of a busy shopping centre

Serve Legal

is the market leading provider of ID and compliance testing services in the UK & Ireland
Find out more

10 Great
Reasonsto use Serve Legal

Contact us now

Serve Legal news

Introducing our new logo and CSR Policy

Serve Legal are proud to be announcing our new logo, new look and new Corporate Social Responsibility Policy today. This is a significant step in keeping the company image aligned with our mission and values, and is reflective of the growth and maturity we have undergone in the last 2 years.

Read more

Online Retailer Forum - Summary

Serve Legal recently hosted representatives from 12 different businesses involved in online retail of groceries to discuss the newly emerged issue of age-verification compliance at the point of delivery.

Read more

Auditor Guest Blog: The World of Work

On announcement of the first lockdown, I knew that I wanted to make the most of the additional time away from face-to-face learning for my A Levels. I was searching around for various flexible jobs, at which point my friend had just signed up for Serve Legal and recommend me. Little did I know that it would be the start to developing a range of skills and countless hours exploring the UK & beyond.

Read more

How should retailers adapt to face covering mandates?

From stock issues to staff shortages to home delivery slots, retailers have adapted to several issues across the last 18 months. With face coverings being made mandatory again in most indoor public places in England this month, as was already the case in the rest of the UK, we have reflected on what this means for businesses required to enforce these rules, alongside age-verification laws, and how these pressures can be managed.

Read more

Client Testimonials

We use Serve Legal regularly to carry out tests on our compliance with age restricted sales. This includes tobacco and the recently introduced tobacco display ban. They deliver a reliable and efficient service within agreed deadlines and with very few data errors. They are able to swiftly provide accurate analysis of our data which helps with our training and future testing programs.

Leading UK Supermarket Retailer

We have worked with Serve Legal since 2014 and they have significantly helped us to combat illegal broadcasting in the UK and Ireland. Their knowledge, expertise and robust auditing in conjunction with the prompt supply of infringement data has generated over 8,000 leads; which has led to valuable leads for our sales force and investigation team to defend our investment in exclusive sports content. Serve Legal have consistently delivered against agreed KPIs.

Leading UK Sports Broadcaster

We have worked with Serve Legal since 2009 and they have helped us to significantly reduce our risk with age-restricted sales. They have played a key role in monitoring our risk across a range of age-restricted products. Their knowledge, speed of service and flexible data provision helps us to sharpen our training and inform our future approach to compliance.

Large National Supermarket Chain

We have worked with Serve Legal since 2008. During that time they have conducted over 14,000 audits to all of our stores in Scotland, North of England and Northern Ireland. Several stores are in very remote areas, as far north as Wick and Thurso. Serve Legal has always been able to visit any store that we have requested no matter how challenging the location. The audit reports are always delivered in an accurate and timely manner and the management team have a pro-active approach and are always looking for ways to improve their service to their customers. We would have no hesitation in recommending Serve Legal to others.

Leading Co-op Retailer

The Serve Legal information is extremely useful, informative and well presented. The issues with sites not using ‘Challenge 25’ can now be dealt with the backing of evidence of where they’re failing. I am most pleased with how the surveys are being conducted and appreciate the detailed information provided.

Leading Forecourt Dealer

Using an independent test purchase service such as Serve Legal demonstrates to the local authorities that I am taking the issue of underage sales seriously. The due diligence provided is invaluable and has played an important role in defending my license in a recent licensing hearing.

Leading Convenience Retailer

Become a Serve Legal mystery shopper!

Being a Serve Legal compliance auditor is a part-time, flexible role, which is ideal to fit in and around your other work or studies. There is no obligation to complete work every week, and talented auditors can advance to management positions within the organisation.

All you need is to be dedicated and reliable, self motivated, and willing to get out and explore your local area!

Our site uses cookies, including for advertising personalisation. For more information, see our cookie policy.
Accept cookies Reject cookies Manage settings