Protect customers with food allergies across every service channel.
From quick-service counters to full-service dining, we help organisations understand how allergen policies are being delivered in practice, providing the insight needed to protect customers, demonstrate due diligence and improve compliance performance.
Our Approach
Closing the gap between policy and reality
Act
Predict
Gaps Closed
The result is stronger allergen compliance, reduced risk and greater confidence that customers are receiving accurate allergen information across every service channel.
What makes our tech offering different?
Less Data. More Action.
Understand
- Online Reputation Analysis
- Contextualised Performance Reports
- Unique Sector-Specific Benchmarking
Act
- Prioritised Actions
- Alerts reach the right people, automatically
- Custom Alert Thresholds
Predict
- Predictive Analysis
- ROI Calculator
- Risk Forecasting
WHERE SERVE LEGAL WORKS
Global coverage, local expertise
Our Success Stories
1,000+ audits delivered to Lidl stores, monthly.
Serve Legal provides a valuable audit service for Lidl GB which enables us to monitor and improve compliance around revenue protection at the checkout. Their nationwide coverage allows us to understand compliance trends across our entire estate, with regular audits providing insightful and powerful data every month.
International programme for Sally Beauty
Serve Legal were quick and efficient in setting up a program tailored to our specific requirements. Their service covered all areas of our business across the UK and Central Europe, with reporting provided in five different languages.
We received a highly responsive and professional service, with one dedicated contact throughout the duration. They were really helpful providing interim reporting and the detailed summary report at the end gave us a clear understanding of our staff’s customer service levels and valuable insights into our business.
Serve Legal can hit all of our stores almost within a month, including in other territories like the Republic of Ireland!
That would be something that anyone else would struggle to get for us; they can hit literally 930 stores in a month.
Serve Legal was appointed by my company in order that we gain valued feedback from a licensing perspective. The relationship between Serve legal and my business is friendly, professional and feels personal.
The feedback we have gained is invaluable to our operation, we have been able to use the data to make changes in our business to ensure a risk free operation. I would highly recommend.
Frequently asked questions
Yes. Our auditors follow structured briefs and are trained on how to declare allergies, ask questions and record staff responses accurately.
Yes. You can select any combination of food to go, drive thru, takeaway, home delivery, cafés, pubs or restaurants, and we’ll design the programme around those channels.
Yes. We can include brand-specific questions, processes and red flags so the audit reflects your policies and training.
We can design programmes around any allergen, with a core focus on the 14 major allergens. We can also adapt programmes to cover specific intolerances and dietary preferences in line with your customer base.
Yes. Our reports are evidence-led and structured so they can support internal investigations, training programmes and external due diligence.
Our Awards
Don't just take our word for it, see the recent awards that back up our claims of excellence.
British Data Awards
SME of the Year
Elite Business Awards
Top 100 SME Businesses - #11 in the UK
Elite Business Awards
Vistage SME Leadership Award
TikTok Exceptional Performance Award
Moneypenny Customer Service of the Year Award
Growing Business Awards
Growing Business of the Year
B2B Business of the Year
Better Society Awards
Employee Wellbeing Award
Philanthropy Award
Impact Company of the Year
Tech for Good Award
Elite Business 2025
Moneypenny Customer Service of the Year Award
Elite Business 2025
Top 100 SME Businesses - #8 SME in the UK
Start operating confidently when it comes to food allergies
Start operating confidently when it comes to age-restricted products
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