Ensure your drivers and couriers comply with age verification laws.
Real deliveries, real drivers, real insight into how your products reach customers.
How Serve Legal can help
The Risk
Age-restricted sales don’t stop at the store door. During home delivery, multiple drivers and couriers operate independently, and standards can quickly slip. Missed ID checks or poor refusals create underage sales risk, complaints, enforcement action and damage to your brand.
How Serve Legal Helps
Serve Legal designs and runs home delivery audit programmes that mirror real customer orders. Our trained auditors place orders via your website, app or third-party platforms, then assess what happens at the doorstep: whether ID is requested, how refusals are handled and how professional the interaction is.
We coordinate and execute audits at scale internationally, giving you a clear view of behaviour by individual drivers, local stores and delivery partners. Reports highlight good practice, pinpoint weak spots and give your teams practical evidence to use in training, contract management and compliance reviews.
Data and Analytics Reporting
We don’t just run audits, we turn them into live, actionable intelligence. Our investment in data, software and automation goes far beyond industry norms, giving our clients faster insight, lower reporting costs, and a genuine competitive edge. Take a look at our reporting ecosystem, combining interactive Power BI dashboards, AI-powered data assurance and a developer-friendly REST API, helping you take control of compliance performance across your organisation.
.jpg)
Make Your Audit Your Own with Flexible “Bolt-On” Features for Every Service
Already planning an audit programme but want more insight?
Add extra checks, like promotional compliance, retail compliance, customer experience, or venue safety, without setting up a whole new programme. With Serve Legal’s bolt-on service, every audit is bespoke to your needs.
.png)
.png)
.png)
About us
In early 2006, Ed Heaver and Julian Sargeson were alcohol retailers with a problem. The local authority had decided one of their sites was consistently serving underage people.
They wanted to check their staff, measure the site performance and demonstrate to the authority they were taking the issue seriously. They couldn't find a company providing a cost-effective service, so they decided to do it themselves.
The business has since grown to become the market leading provider of compliance auditing services in the UK & Ireland, and a leading voice in the conversations around age-verification and food allergy policy.
Our Customer Experience Allergen audit has been designed in collaboration with an experienced Environmental Health Practitioner and is approved by Trading Standards.
Our Awards
Don't just take our word for it, see the awards that back up our claims of excellence.
Elite Business Finalist 2025
Moneypenny Customer Service of the Year Award
Elite Business Award Winner 2025
Top 100 SME Businesses - #8 in the UK
Growing Business Awards Winner 2023
Customer Experience and Loyalty Award
The Golden Grocer Awards 2022 Finalist
Business Initiative of the Year
Growing Business Awards Winner 2022
B2B Business of the Year
Business Champion Awards 2022 Finalist
Business Community Award
-1.jpg)
-1.jpg)
-1.jpg)
Start operating confidently when it comes to your home deliveries
Start operating confidently when it comes to age-restricted products
Looking to work for us as one of our mystery shoppers?