Welcome to Serve Legal
Discover Serve Legal's journey from inception to industry leader. Meet our dedicated team, each contributing to our mission of promoting responsible trading and safeguarding young people. Explore client success stories and testimonials showcasing our commitment to excellence.
.jpg)
.png?width=200&height=180&name=Image%20(2).png)
.png)
Our Story
Founded out of necessity, Serve Legal emerged when co-founders Ed and Julian faced challenges with compliance and regulation. Frustrated by the lack of cost-effective solutions in the market, they took matters into their own hands to ensure their business stayed afloat.
Since its inception, Serve Legal has evolved into the premier provider of compliance auditing services in the UK & Ireland. Conducting over 200,000 audits annually, we deliver unparalleled service to clients in the retail and hospitality sectors.
In early 2006, Ed Heaver and Julian Sargeson were alcohol retailers with a problem. The local authority had found one of their sites to be consistently serving underage people.
Ed and Julian wanted to check the training of their staff, measure their site performance and demonstrate to the authority that they were taking the issue seriously. They couldn't find a company providing a cost-effective service, so they decided to do it themselves.
.png?width=276&height=380&name=Image%20(5).png)
.png?width=219&height=153&name=Image%20(4).png)
.png)
And so, Serve Legal was born…
The business has since grown to become the market leading provider of compliance auditing services in the UK and Ireland, and a leading voice in the conversations around age-verification and food allergy policy.
We conduct around 18,000 audits per month, delivering for a highly-valued service for clients across the retail & hospitality sectors.
With a database of over 5,000 highly engaged, closely managed auditors, Serve Legal provide accurate reporting with 100% completion for sites all across the UK & Ireland - nowhere is too remote. Bespoke auditing programmes can be designed around business needs and adapted as required.
Meet the Team Leading our Mission
Discover the faces behind Serve Legal's success – our CEO and Senior Management team collated of passionate professionals who drive innovation, foster client relationships, and ensure operational excellence. Get to know the individuals who bring expertise, dedication, and a collaborative spirit to everything we do at Serve Legal.
Ed Heaver
CEO
Jenni Garratt
Sales and Marketing Director
Seth Uden
Operations Director
Ela Rygala
Finance Manager
Matthew Houliston
Systems and Data Director
Hannah Rees
HR Manager
100
%UK and Ireland Coverage
-1.png)
4500
+Auditors Nationwide
.jpg)
200000
+Audits Annually
Our Awards
Don't just take our word for it, see the awards that back up our claims of excellence.
-1.png)
Better Society Awards Finalist
Elite Business Finalist 2025
Moneypenny Customer Service of the Year Award
Elite Business Award Winner 2025
Top 100 SME Businesses - #8 in the UK
Growing Business Awards Winner 2023
Customer Experience and Loyalty Award
FSB Award Winner 2022
Business & Product Innovation Award
The Golden Grocer Awards 2022 Finalist
Business Initiative of the Year
Growing Business Awards Winner 2022
B2B Business of the Year
Business Champion Awards 2022 Finalist
Business Community Award
Our partnerships and memberships
Serve Legal work with several organisations to share knowledge and expertise, so we can continue to provide bespoke services to our clients. We also take great pride in our role as a Youth Friendly Employer and actively work with organisations that can help us improve our offer to the young people who work for us.
Retailers with eligible programmes can rest assured with the benefits of the Serve Legal Guarantee
99% Programme Delivery
Timely execution is our priority.
48-Hour Turnaround
Swift service from audit to report.
99% Data Accuracy
Trust in our precise reporting.
Prompt Query Resolution
Putting your satisfaction first.
Data Security
Confidentiality and anonymity ensured.
Dedicated Account Support
Personalised support.
Ethical Employer
Fair pay and flexible working hours.
Environmental Responsibility
Eco-friendly practices in place.