Independent mystery shopping that reveals the reality of your housing buyer journey.
Trusted audits. Actionable insights. Safer housing markets.
How Serve Legal can help
The Risk
Non-compliance in the housing market isn’t just poor practice — it can mean breach of housing or financial regulations, fines, regulatory intervention and serious reputational damage. Misleading information, weak advice or inconsistent sales processes can derail transactions, attract complaints, and undermine buyer confidence at the point where trust matters most.
How Serve Legal Helps
"We use trained mystery shoppers and targeted audits to assess housing providers, builders and brokers, following the same path as your buyers and reviewing the processes that sit behind each interaction. As we do this, we conduct structured audits of your contracts, marketing and customer processes to identify compliance gaps, weak spots and inconsistencies.
You receive clear, actionable recommendations and risk mitigation plans, backed by concise reports your teams can use straight away. Over time, we benchmark your housing market performance and compliance trends, so you can see where you are improving, where you are falling behind, and where to focus next."
Data and Analytics Reporting
We don’t just run audits, we turn them into live, actionable intelligence. Our investment in data, software and automation goes far beyond industry norms, giving our clients faster insight, lower reporting costs, and a genuine competitive edge. Take a look at our reporting ecosystem, combining interactive Power BI dashboards, AI-powered data assurance and a developer-friendly REST API, helping you take control of compliance performance across your organisation.
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Make Your Audit Your Own with Flexible “Bolt-On” Features for Every Service
Already planning an audit programme but want more insight?
Add extra checks, like promotional compliance, retail compliance, customer experience, or venue safety, without setting up a whole new programme. With Serve Legal’s bolt-on service, every audit is bespoke to your needs.
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About us
In early 2006, Ed Heaver and Julian Sargeson were alcohol retailers with a problem. The local authority had decided one of their sites was consistently serving underage people.
They wanted to check their staff, measure the site performance and demonstrate to the authority they were taking the issue seriously. They couldn't find a company providing a cost-effective service, so they decided to do it themselves.
The business has since grown to become the market leading provider of compliance auditing services in the UK & Ireland, and a leading voice in the conversations around age-verification and food allergy policy.
Our Customer Experience Allergen audit has been designed in collaboration with an experienced Environmental Health Practitioner and is approved by Trading Standards.
Our Awards
Don't just take our word for it, see the awards that back up our claims of excellence.
Elite Business Finalist 2025
Moneypenny Customer Service of the Year Award
Elite Business Award Winner 2025
Top 100 SME Businesses - #8 in the UK
Growing Business Awards Winner 2023
Customer Experience and Loyalty Award
The Golden Grocer Awards 2022 Finalist
Business Initiative of the Year
Growing Business Awards Winner 2022
B2B Business of the Year
Business Champion Awards 2022 Finalist
Business Community Award
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Get in touch today with a member of our team!
Start operating confidently when it comes to age-restricted products
Looking to work for us as one of our mystery shoppers?