Client Testimonial: Sally Beauty on partnering with Serve Legal across Europe

Client Testimonial: Sally Beauty on partnering with Serve Legal across Europe

We’ve gone international — and it’s been a roaring success! Over the summer, Serve Legal expanded its reach across Europe, North America and Asia, delivering multilingual audit programmes for leading retail brands. One standout example of this success was our partnership with Sally Beauty, who we supported with a bespoke customer service audit spanning the UK & Ireland, Belgium, France, the Netherlands, and Germany.

“We were thrilled to begin working with Sally Beauty over the summer. From the outset, we worked closely with the Sally Beauty team to design and implement in-depth store visits, ensuring each visit covered over 20 key points of observation and evaluation.

Our priority was to create a seamless, multilingual operation across Sally Beauty's estate that resulted in insightful data collection and consistent reporting across all markets. It’s been a pleasure to support Sally Beauty in achieving clear visibility of customer service performance across regions, and we look forward to building on this success together.”

— Jenni, Director, Serve Legal

The programme covered all areas of Sally Beauty’s business across Central Europe, providing valuable, multilingual insights into customer service standards.

Client Testimonial: Sally Beauty Comment

“Serve Legal were quick and efficient in setting up a program tailored to our specific requirements. Their service covered all areas of our business across the UK and Central Europe, with reporting provided in five different languages.

We received a highly responsive and professional service, with one dedicated contact throughout the duration. They were really helpful providing interim reporting and the detailed summary report at the end gave us a clear understanding of our staff’s customer service levels and valuable insights into our business.”

— Sally Beauty

Working together, Serve Legal and Sally Beauty achieved a unified view of performance across stores in five countries.

At Serve Legal, we continue to support major brands across Europe with tailored audit programmes, ensuring quality, compliance, and service standards are upheld across borders.

To learn more about our international audit programmes, get in touch with our team or view our range of services at servelegal.co.uk.