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7 May, 2025

Are Customers Rushing to Stock Up on Vapes Ahead of the Ban?

Are Customers Rushing to Stock Up on Vapes Ahead of the Ban?

With less than four weeks to go before the disposable vape ban comes into effect, it’s a critical time for retailers to ensure they are informed and ready to adapt to the new legislation. The upcoming changes bring significant implications and understanding the key aspects of the Tobacco and Vapes Bill is essential.

For a comprehensive overview of the legislation, check out our recent article where we break down everything you need to know.

Rising Concerns and the Impact of the Ban

As the deadline approaches, concerns are mounting. A recent article by Talking Retail highlighted a debate in the House of Lords, where Baroness Fox of Buckley shared her fears about the potential crackdown on sweet vape flavours.

“It was tough but, advised by no less than two doctors, I tried disposable vapes. Banana and strawberry worked a treat. And now I’m smoke-free. I’m now in dread of June 1 and an outright ban, and I’m stocking up.”

It got us thinking: are many consumers stocking up on disposable vapes ahead of the ban?

We’ve all been there. Think back to the COVID-19 pandemic when we rushed to stock up on essentials, unsure when they’d be available again. Now, imagine you’ve relied on disposable vapes as your lifeline to quit smoking, and suddenly, your favourite flavour is being taken off the shelves indefinitely. Wouldn’t you stock up too?

With their affordable prices, colourful designs, and sweet flavours, disposable vapes are appealing—not just to adults trying to quit smoking, but potentially to young people as well. Serve Legal auditor data has shown that 88% of young people knew a peer who had vaped before the age of 18, with 85% of young vapers prefering disposable vapes. 

As the ban approaches, it’s worth considering if this may be triggering a surge in young people attempting to buy and stockpile these products before they disappear?

The Role of Retailers in Ensuring Compliance

As these changes come into force, retailers face increasing pressure to understand and enforce the legislation. Now, more than ever, vigilance is crucial. This is not only about meeting legal requirements but also about protecting young people.

At Serve Legal, we bring two decades of expertise in helping businesses implement best practices in age verification and compliance solutions. As the disposable vape ban looms, we are here to support retailers in navigating these changes effectively and confidently.

For more information on how Serve Legal can support your business during this time of innovation and change, contact our team today. Get in touch!

Catriona Jolley
Cat Jolley, Serve Legal’s Marketing Executive, exemplifies growth within the company. Starting as an auditor at 18, her commitment and skill quickly led her to lead the Marketing Team by 21. Now, she oversees Serve Legal’s daily marketing operations, helping to shape the brand’s public image and online presence.

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