Who We Work For 

Serve Legal helps market leading companies across a wide range of sectors and compliance issues. We work with large supermarkets, pub groups, off-licences, small multiples, convenience store franchises, symbol groups, late night venues, bookmakers, knife retailers and broadcasters across the UK & Ireland. 
We work with businesses of all sizes to help them measure and improve performance in checking ID and other operational and compliance standards. 
"We use Serve Legal regularly to carry out tests on our compliance with age restricted sales. This includes tobacco and the recently introduced tobacco display ban. They deliver a reliable and efficient service within agreed deadlines and with very few data errors. They are able to swiftly provide accurate analysis of our data which helps with our training and future testing programs." 
-Leading UK supermarket retailer 
"We have worked with Serve Legal since 2014 and they have significantly helped us to combat illegal broadcasting in the UK and Ireland. Their knowledge, expertise and robust auditing in conjunction with the prompt supply of infringement data has generated over 8,000 leads; which has led to valuable leads for our sales force and investigation team to defend our investment in exclusive sports content. Serve Legal have consistently delivered against agreed KPIs.” 
-Leading UK Sports Broadcaster 
"We have worked with Serve Legal since 2009 and they have helped us to significantly reduce our risk with age-restricted sales. They have played a key role in monitoring our risk across a range of age-restricted products. Their knowledge, speed of service and flexible data provision helps us to sharpen our training and inform our future approach to compliance” 
-Large National Supermarket Chain 
"We have worked with Serve Legal since 2008. During that time they have conducted over 14,000 audits to all of our stores in Scotland, North of England and Northern Ireland. Several stores are in very remote areas, as far north as Wick and Thurso. Serve Legal has always been able to visit any store that we have requested no matter how challenging the location. 
The audit reports are always delivered in an accurate and timely manner. Any queries are dealt with promptly and professionally. The accuracy and consistency of the information provided have allowed us to identify training needs, target resource, protect our business and improve our compliance. The Serve Legal management team have a pro-active approach and are always looking for ways to improve their service to their customers. We would have no hesitation in recommending Serve Legal to others.” 
-Leading Co-op Retailer  
"The Serve Legal information is extremely useful, informative and well presented. The issues with sites not using ‘Challenge 25’ can now be dealt with the backing of evidence of where they’re failing. I am most pleased with how the surveys are being conducted and appreciate the detailed information provided." 
-Leading Forecourt Dealer  
"Using an independent test purchase service such as Serve Legal demonstrates to the local authorities that I am taking the issue of underage sales seriously. The due diligence provided is invaluable and has played an important role in defending my license in a recent licensing hearing." 
-Leading Convenience Retailer  
Learn about our range of compliance services 
Find out what our auditors think about working for us 
Get in touch to find out what Serve Legal could do for you 
FAQs are coming soon! 
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