Press/Media 

Coverage in Vapour Magazine (pages 36-39) The article covers work serve Legal carry out with retailers to keep vape products out of the hands of under 18s.  VIEW ARTICLE → 

New out-of-home dining audit measures customer experience for allergy sufferers Press Release 16/10/19  VIEW ARTICLE →  

 ON-TRADE COMPLIANCE IN MYSTERY SHOPPER AGE CHECKS FALLS DESPITE RISE IN AUDIT VOLUMES Press Release 12/06/19 

• 1 in 3 on-trade mystery shoppers aren’t asked for ID 
• Drop in on-trade and total alcohol pass rate comes despite rise in commitment to independent auditing 
• Off-trade pass rate remains static despite increase in volume of auditing 
• 1 in 10 consumers would boycott venues if they saw underage sales taking place unchecked 
• Online retailers trail bricks and mortar operators, failing half of age check audits 
• Serve Legal urges action on the ground to improve compliance 
 
One in five teens buying knives are not ID'd checked, tests find 
Sky News 12/06/19 
 
RETAILERS STEP UP AGE CHECKS AS GOVERNMENT ACTS ON KNIFE CRIME 
Press release 12/06/19 
 
• 76% increase in independent age check audits as government acts to reduce violent crime 
• Retailer pass rate for mystery shopper knife audits jumps to 82% 
• Over 1 in 10 consumers would boycott stores if they saw underage sales taking place unchecked 
• Online retailers trail bricks and mortar stores, failing half of age check audits 
• Serve Legal confident that retailers can do better. 
 
 
 
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